2. Think up ideas and select the best one
A good idea will put the user at the heart of it all. It doesn’t have to be a complex or an advanced idea—the key is the impact that it will have on the person or people who will benefit most.
This section will help you explore the problem you have selected and research and identify potential solutions, with a focus on the potential impact.
“As a global community, we will grow and evolve only through continuing to explore the unknown.”